My whole life I'd always wanted to express my creativity with the many technologies I was so accustomed to using. I was first introduced to graphic design as an outlet to doing so near the end of middle school, and ultimately fell in love with it during high school. Creating The Snow Brand allowed me to express my digital talents, in addition to showcasing my personal eye for fashion. With the help of co-founder, Steve Keller, I've also gained knowledge in the business world as well! Overall, from streetwear to your everyday leisure clothes and more, this is the brand designed by I.